![]() The pronunciation of the number four in China sounds almost exactly like the Chinese word for death.Read on for a few examples of numbers that carry strong positive or negative connotations around the world. ![]() A number that has very favorable connotations in one country may be viewed in just the opposite way in another. The more challenging factor can be the associations derived from religion, mythology, and superstitions. Work with a translation agency to accurately convert times, dates, addresses, phone numbers, etc. Measurements and other numerical conventions are the easy part. And, in some countries, the numbers you use may have more impact than you think. A well-crafted global marketing approach requires adapting messaging, images, graphics, colors, and even numbers so they are appropriate for each culture. To really engage people, it’s not enough to just translate your website, product branding, or marketing collateral into another language. When creating a multicultural marketing strategy that aims to reach people of various backgrounds and beliefs, it’s important to understand how your messaging is perceived in each locale you are targeting. In contemporary times, few treat numbers with such reverence, but there are still many numbers that hold special meanings and associations in different cultures. Pythagoras, the Greek philosopher and mathematician, believed that numbers had souls.
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